A Vision for White Plains’ Sustainable Future

A master-planned, mixed-use community on the corridor that built Westchester County.

701–777 Westchester Avenue, White Plains

Platinum Row | Renaissance White Plains is a master-planned, mixed-use community offering three distinct home  types — market-rate rental apartment residences, age-restricted active adult residences, and for-sale townhomes —  with 2± acres of publicly accessible open space, a 1 mile± publicly accessible walking trail, and a one-story neighborhood retail building on site.

Surrounded by Westchester County’s most significant employment corridor — from MasterCard’s global  headquarters and the Morgan Stanley and PepsiCo campuses to leading-edge technology companies and state-of-the-art medical offices and facilities — residents of Platinum Row will enjoy a live, work, shop and dine lifestyle unlike  anything else in the county.

Benefits & Alignment

Platinum Row aligns directly with White Plains’ One White Plains Comprehensive Plan, which builds on zoning reforms from 2016 to 2024 to address the Westchester Avenue corridor explicitly —

  • Incentivize office-to-residential conversions along Westchester Avenue; and

  • Permit residential uses in the Campus Office district;

  • Create affordable housing through adaptive reuse.

Platinum Row | Renaissance White Plains delivers on all three.

2+/- acres of open space, pedestrian paths (publicly accessible), new internal roadways and a 300-foot buffer along the eastern edge integrate the site, enhancing access and insulating neighboring homes. The redevelopment would also reduce critical weekday commuter period trips by up to 30% compared to prior office uses—improving traffic conditions that the corridor’s current vacancy has done nothing to solve.

The 300-foot woodland buffer along the eastern edge is fully preserved—protecting the mature habitat that screens Colonial Road residences year-round. New plantings from a native species palette will significantly increase the total number of trees on site compared to the current campus, which is dominated by surface parking and impervious pavement. Sizable canopy trees anchor the central village green, tree-lined residential streets, and the Bryant Avenue publicly accessible open space.

  • Building A — 152 age-restricted active adult (55+) rental apartment residences 

  • Building B — 114 market-rate rental apartment residences 

  • Building C — 178 market-rate rental apartment residences 

  • Building D — 222 market-rate rental apartment residences 

  • 47 for-sale townhomes 

  • A one-story neighborhood retail building of up to 3,000 square feet, on site adjacent to Building D

Our Plan

Platinum Row | Renaissance White Plains is a master-planned, mixed-use community across the 55-acre campus at 701–777 Westchester Avenue.

The community also includes 2± acres of publicly accessible open space along Bryant Avenue with dedicated public parking, a 1 mile± publicly accessible multipurpose walking trail, a private dog park, and a 300-foot wooded buffer along the western edge.

The mix is 25% one-bedroom, 54% two-bedroom and 21% three-bedroom.

54 affordable residences — 8% of the 666 apartment rental residences — are included within the 514-residence market-rate rental program, meeting the deeper tier  of the City’s Affordable Housing Requirements Program at 40% of area median income. All parking for residence and their guest are on site.

Approximately 35% of all residences in Platinum Row are age-restricted, for-sale, or affordable.

152 active adult residences for ages 55+ 47 for-sale townhomes 54 affordable residences

A corridor transformed

Vision, foresight, and political will can turn an underused crossroads into one of Westchester County’s most vibrant, connected, amenity-rich communities.

  • The location makes sense

    This site sits minutes from MasterCard’s global headquarters, major office parks, and the White Plains downtown core — supporting the jobs-housing balance the region urgently needs. White Plains has approximately 1.9 jobs for every working resident — an imbalance against the sustainable 1.0–1.5 range.

  • The demand is real

    A 2025 Regional Plan Association study found Westchester County faces a housing shortfall of approximately 21,000 units — projected to grow to between 44,000 and 77,000 units by 2040. RCLCO projects demand for 1,298 new rental apartments per year countywide. Competitive nearby properties average 94% occupancy, and active adult housing is essentially unavailable in this market. Westchester issued just 13 building permits per 1,000 residents between 2010 and 2020—compared to 28 in Orange County, New York and 65 in Hudson County, New Jersey, respectively.

  • The window is closing

    With the Platinum Mile’s prior residential conversions now delivered and absorbed, the 701–777 Westchester Avenue campus is the most impactful redevelopment opportunity on the corridor — and at 55 acres with 713 residences, the most transformative. No single-building conversion on the Platinum Mile can match its scale.